비피엠지, 요리 게임 '마이리틀셰프' 숏폼 드라마 공개

BPMG's launch of a My Little Chef short-form drama represents a strategic cross-media IP expansion that bridges gaming and video entertainment. By synchronizing in-game promotions with external content, the company creates integrated engagement opportunities that deepen user retention and extend reach to new audiences. This approach exemplifies how gaming companies are maximizing franchise value through transmedia storytelling, particularly leveraging K-culture content to enhance global appeal.