블리자드, '디아블로 IV' 확장팩 맞춰 오프라인 체험 공간 마련... “지옥의 맛 현실로”

Blizzard Entertainment is bridging the gap between digital gaming and physical reality by transforming the Diablo IV: Vessel of Hatred expansion into a multisensory offline experience. This initiative signals a shift in IP management where major gaming titles evolve into lifestyle brands to foster deeper community engagement and brand loyalty.