북중미 월드컵 열기에 게임업계도 '축구 마케팅' 총력전

The 2026 FIFA World Cup is accelerating gaming companies' sports-focused marketing initiatives, with platforms like FC Online and Roblox using real-time event integration to drive user engagement. This trend highlights gaming's role as a core sports entertainment channel and signals a broader shift toward metaverse-based experiences and cross-platform brand collaborations as standard industry practice.