백팩이 의도적으로 나빠진 이유

VF Corporation now controls ~55% of the US backpack market through strategic acquisitions, deliberately degrading product quality to drive repeat purchases rather than competing on durability. By systematically replacing premium materials like Cordura nylon and YKK zippers with cheaper alternatives and reducing stitch density, the company has engineered shorter product lifespans that maximize revenue through cyclical purchasing. This intentional quality decline—combined with warranty erosion and market segmentation—reveals that product degradation is not an accident but a designed business model that exploits consumer brand loyalty to sell inferior goods.