배틀그라운드 모바일, 인기 축구 애니메이션 '블루 록' 컬래버레이션

BATTLEGROUNDS Mobile's Blue Lock collaboration exemplifies how mobile games are tapping into anime's devoted fanbases to drive user acquisition and engagement. By integrating character skins, cosmetics, and themed weapons reflecting the anime's themes of ambition and self-discovery, Krafton creates compelling reasons for anime enthusiasts to download or re-engage with the game, while generating new revenue streams from cosmetic purchases.