배우는 실사·배경은 AI…CJ ENM AI 영화 '아파트' 공개

CJ ENM's hybrid approach combining live-action performances with AI-generated backgrounds and visual effects represents a significant shift in film production economics and creativity. By integrating Google's generative AI solutions across every frame rather than selective scenes, the company demonstrates how AI can reduce production costs by 5-7x while preserving human performance as the irreplaceable creative core. This trend signals that AI's competitive advantage lies not in replacing human talent but in augmenting production efficiency, democratizing access to high-quality content creation.