방송학회 “IPTV 콘텐츠 수익배분 28.7% 그쳐…재원 구조 개선 필요”

IPTV platforms distribute only 28.7% of revenue to content creators, significantly lower than cable broadcasters (72.6%) and other industries like webtoons (70%) and music (65-70%), threatening the sustainability of Korea's broadcasting content ecosystem. This severe revenue disparity constrains content investment and creator competitiveness, requiring immediate structural reforms. The report recommends expanding revenue calculation to include ancillary income sources and introducing government incentives for platforms that increase content spending.