민트로켓, 데이브 '인 더 정글' DLC 출격... 800만장 흥행 IP 확장 본격화

Dave the Diver transitions from a single blockbuster title to a sustainable franchise ecosystem through major DLC expansion and spin-off releases. Mint Rocket's coordinated strategy of content expansion, real-action marketing, and multi-genre spin-offs demonstrates how successful indie-style games can evolve into long-term intellectual properties with cross-media potential. This approach signals the gaming industry's shift toward treating hit titles as franchises rather than standalone products.