미시간벤처, 340억 영화펀드 도전…IP확장성·글로벌 공략 '승부수' [넘버스]

Michgan Venture's film fund strategy marks a critical shift from theatrical-focused investing to IP-driven monetization, with 'One Source Multi Use' and region-targeted global sales as core pillars. This reflects both industry-wide margin compression in theatrical distribution and the emerging importance of franchise potential and transmedia adaptation, where films like '파묘' demonstrate that cultural-contextual targeting can unlock cross-regional profitability far exceeding domestic returns.