미국 FAST 시장…삼성 4위·LG 6위

As subscription fatigue drives consumers toward ad-supported streaming alternatives, Samsung TV+ and LG Channel have secured prominent positions in the US FAST market (4th and 6th respectively), demonstrating how traditional hardware manufacturers can leverage smart TV platforms to compete in content distribution. This shift represents a strategic opportunity for Korean companies to monetize their hardware dominance while expanding Korean content globally, reshaping the competitive landscape of digital video consumption.