무차별 할인 대신 선별 타기팅…애피어 에이전틱 AI의 수익 극대화 전략

The shift toward Agentic AI marks a significant transition from rule-based automation to autonomous decision-making that prioritizes profitability over raw sales volume. By utilizing specialized AI agents to analyze fragmented customer journeys in real-time, brands are enabling high-precision, selective targeting that eliminates marketing waste and maximizes sustainable growth.