무신사, 성수에 2000평 메가스토어…패션뷰티·F&B 확장 [현장+]

Musinsa's expansion into a 2,000-pyeong megastore marks a pivotal shift where Korean e-commerce platforms transition from marketplace models to vertically integrated retail, using O4O (Online for Offline) technology to weaponize digital advantages in physical space. This timing before the company's expected IPO signals investor demand for e-commerce players to prove offline profitability and complete customer ecosystem control beyond transaction volume. The integration of fashion, beauty, dining, and experiential spaces redefines retail competition—now centered on space control and customer experience design rather than product selection alone.