몽골 아닌 ‘몽탄신도시’…K-유통 몰려든 새로운 글로벌 영토

Mongolia is becoming a crucial test market for Korean retailers seeking expansion beyond a saturated domestic market. Strong local preference for Korean brands, combined with geographic and consumer behavior patterns that align with Korean retail models, is enabling companies like Emart, CU, and GS25 to rapidly scale comprehensive distribution networks—a rare opportunity to validate business models in an emerging market.