ended5월 19일· 1 sources
'멸공' 소환한 스타벅스 논란...정용진 직접 사과 당겼나
Why it matters
Starbucks Korea's 'Tank Day' marketing campaign, launched on the 5.18 Gwangju Uprising anniversary with insensitive messaging evoking military tanks and historical state violence, triggered an immediate crisis forcing the CEO's dismissal and Chairman Jung Yong-jin's direct apology. The incident compounds pre-existing concerns about the chairman's past '멸공' (anti-communism) controversy and threatens the group's strategically vital 4+ trillion won Gwangju business portfolio amid intensifying competition with Hyundai Department Store.
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Starbucks KoreaTank DayCEO DismissalGwangju ProjectsCorporate Ethics