멜론, 서울재즈페스티벌 공식 스폰서 참여

Melon's sponsorship of Seoul Jazz Festival demonstrates how music streaming platforms are expanding beyond audio services to become comprehensive entertainment and marketing hubs. By integrating online content, social media contests, and exclusive magazine features with offline events, Melon strengthens fan engagement while creating a bridge between digital and physical experiences. This reflects the industry shift toward omnichannel strategies where platforms drive traffic to live events while building community loyalty.