'맘스터치 1조' 매각설…케이엘앤파트너스 표정 관리

The Mom's Touch sale exposes the widening gap between speculative franchise valuations and market realities, as menu price increases trigger consumer backlash and regulatory pressures. Having already recovered its investment through dividends and capital returns, the PE firm's cautious exit strategy reflects how macro headwinds can override strong financial metrics in franchise valuations.