마이크로소프트, 서피스 가격 인상…애플은 가격 유지 전략

Microsoft's decision to raise Surface prices (Surface Pro: $800→$1,050) while Apple maintains pricing reveals divergent strategies in responding to component cost inflation. Apple's long-term supplier contracts provide temporary pricing advantage, but sustained supply constraints suggest industry-wide price increases may be inevitable in late 2026. For consumers, this signals that MacBook's current price competitiveness may be temporary, making purchase timing critical.