'리모델링 강자' 포스코이앤씨, 재건축·재개발 수주 과제

POSCO E&C has accumulated significant expertise and track record in remodeling projects, but faces challenges converting this strength into wins in Seoul's competitive reconstruction auctions. The company's high-end Ottier brand and differentiated design proposals were not decisive factors in recent bidding defeats, highlighting that accumulated technical competence and premium branding alone do not guarantee success in competitive bidding where multiple factors including financial conditions, construction costs, and resident confidence play critical roles.