[롯데렌탈 M&A] 현대차까지 거론…PEF vs 완성차 '새 국면'

The potential acquisition of Lotte Rental by Hyundai Motor Group signals a strategic shift in the mobility market, moving from private equity control to direct integration by automakers. This move would allow Hyundai to complete its automotive lifecycle ecosystem, covering manufacturing, rental, and used car sales, thereby redefining competition in the mobility service industry.