라이트하우스 플레이북 - 스타트업을 위한 신뢰 기반 성장 전략

The Lighthouse Playbook shifts startup growth from expensive traditional marketing to authentic trust transfer, leveraging aligned individuals to amplify signals in abundance-driven markets. As product development costs fall but recruiting and marketing costs remain high, community amplification through trusted voices becomes more effective than sponsorship-based influencer approaches.