드림어스, MD·공연이 FLO 매출 첫 추월…K팝 IP 수출이 이끌었다

DreamsUs Company's transition from streaming-focused business to K-POP merchandise and fandom commerce demonstrates a pivotal shift in entertainment industry monetization. The substantial growth in overseas merchandise exports reveals the commercial viability of K-POP intellectual property in global markets. This structural transformation reflects how content companies are building integrated value chains beyond streaming platforms, leveraging fan economy expertise.