독점: 유출된 자료가 드러낸 StackAdapt의 ChatGPT 광고 운영 방식

OpenAI is aggressively pivoting towards an ad-supported model by partnering with DSPs like StackAdapt to capture high-intent users during the discovery phase. This shift indicates that prompt-based relevance could disrupt traditional search advertising, highlighting OpenAI's urgent need to prove monetization scalability before its upcoming IPO.