ended4월 22일· 1 sources
데브시스터즈, 뉴욕 타임스스퀘어 팝업 스토어 '뉴욕 위드 쿠키런' 오픈
Why it matters
Devsisters' successful entry into Times Square demonstrates the strong cultural impact and physical demand for the CookieRun IP in the North American market. This move signals a transition from a game-centric business to a comprehensive global entertainment brand, leveraging high-profile offline events to accelerate its retail presence on platforms like Amazon.
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DevsistersCookieRunPop-up storeIP licensingMerchandiseNorth America