던파 신규 캐릭터에 이용자 몰렸다... 플레이엑스포 현장 '북적'

Nexon's PlayExpo showcase demonstrates how mature online games maintain player loyalty through offline events and community-driven content. By launching new characters alongside interactive experiences, the company exemplifies the gaming industry's shift toward hybrid communities where real-world touchpoints strengthen digital engagement and sustain live-service success.