대형 GA, 외형·건전성 동반 개선…판매 품질 향상 궤도

Major Korean insurance agencies achieved synchronized growth in revenue and sales quality, with a 21.6% revenue increase paired with declining malpractice rates and rising contract retention. This demonstrates that regulatory compliance and transparency can enhance rather than hinder business performance. The adoption of complete-sales principles and commission reform structures suggests a structural shift where long-term customer relationship management creates sustainable competitive advantages.