[뉴 그랜저] “태블릿 넣은 것 같네”…첨단차 이미지 각인

Hyundai's new Grandeur featuring a 17-inch Pléos Connect display represents a strategic shift toward software-centric vehicle design, directly competing with Tesla's infotainment experience while maintaining openness through Apple CarPlay and Android Auto support. This platform serves as the foundation for Hyundai's OTA-driven update strategy, with early consumer reception critical to determining the company's ability to succeed in the software-first vehicle era. The key challenge is delivering consistent OTA updates that enhance ADAS capabilities and provide tangible long-term user value.