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Why it matters

Netflix's achievement of 250 million users on its ad-supported tier demonstrates the maturation of advertising as a core business model for streaming services. The deployment of advanced advertising APIs and dynamic ad insertion capabilities, coupled with expansion into 15 new countries by 2027, signals Netflix's strategic shift toward sustainable ad-driven revenue growth.

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Netflix AdsAudience Insights APIDynamic AdsK-pop ContentGlobal Expansion

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