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넷마블, '콘콘 홍콩 2026' 소니 부스서 '일곱 개의 대죄: 오리진' 선보여
Why it matters
Netmarble's showcase of Seven Deadly Sins: Origins at CON-CON HONG KONG 2026 represents a strategic move to penetrate international gaming markets through a major pop culture festival, directly reaching global audiences. This inaugural offshore offline event since launch demonstrates the company's commitment to experiential marketing as a brand awareness tool in Asia-Pacific markets. The strong visitor reception signals significant commercial potential and establishes a template for IP-based gaming activation events.
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NetmarbleSeven Deadly Sins: OriginsOpen-world RPGPop cultureExperiential marketing