넷마블, '구로 랜드마크' 지타워 판다…자산 전략 재편

Netmarble's sale of its flagship Zitower headquarters marks a strategic pivot from financial to tangible asset monetization, freeing capital for AI-driven R&D infrastructure as the gaming sector intensifies competition around emerging technologies. The shift to a new Gwacheon campus signals the company's bet that advanced research capabilities will be critical for competitive positioning in next-generation gaming and metaverse development. This asset reallocation strategy offers a case study in how Korean tech companies are repositioning themselves amid industry transformation.