넥슨, '블루 아카이브' 러닝 이벤트 '키보토스 런 2026' 6월 14일 개최

Nexon transforms Blue Archive's 4.5-year milestone into a large-scale offline community event, demonstrating how game publishers increasingly use IP-driven experiential marketing to deepen fan engagement and expand revenue beyond digital platforms. The event's blend of charity elements, limited merchandise, and immersive theming reflects a strategic shift toward building persistent physical communities around gaming properties.