넥슨 '메이플스토리', 오는 4월 두 번째 kt wiz 브렌드데이 경기 진행

Nexon's expanded partnership with KT Wiz demonstrates growing synergies between gaming and sports entertainment, where IP-driven activations create engaged fan experiences beyond traditional gaming. This sustained collaboration signals a broader trend of game publishers leveraging sports platforms for brand awareness and merchandise monetization.