넥슨, '메이플스토리' 극장판 애니메이션 '디어 마이 히어로' 개봉

Nexon's theatrical release of MapleStory: Dear My Hero exemplifies how gaming companies are strategically expanding franchises into entertainment mediums for revenue diversification. The integrated marketing approach—linking exclusive in-game merchandise, theater partnerships, and physical goods sales—demonstrates a sophisticated cross-platform engagement strategy that converts film viewers into game spenders and deepens franchise monetization.