넥슨, '메이플스토리' 23주년 기념 롯데월드 어드벤처 전일 대관 예고

Nexon’s full-day buyout of Lotte World for MapleStory’s 23rd anniversary highlights a strategic shift toward high-scale offline fan engagement to reward long-term player loyalty. By implementing a tiered entry system based on in-game achievements, Nexon is effectively strengthening its core community bond and expanding the digital IP experience into a massive physical space.