넥슨, 롯데월드 어드벤처 '메이플 아일랜드' 3일 정식 개장

MapleStory Island demonstrates a growing industry trend where gaming companies transform digital IPs into immersive physical experiences that drive fan engagement and revenue diversification. By partnering with Lotte World, Nexon bridges the digital-physical gap, creating new opportunities for IP monetization through experiential marketing.