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[네이버웹툰의 숙제]③ 4조 배분 이후…창작자 플라이휠 계속 돌까

Why it matters

Naver Webtoon's $2.7 billion creator payout over five years demonstrates ecosystem strength, but as a public company it must prove this investment drives user growth and revenue. As the platform expands beyond original webtoon creators to video makers and fan content creators, transparent multi-party revenue-sharing becomes critical to sustaining the creator flywheel.

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