네오위즈 '긴 호흡'... 단기 실적보다 글로벌 팬덤 키운다

Neowiz is strategically shifting from short-term performance expansion to building global fandom and strengthening IP franchise strategies. The success of 'The Lies of P' validated the global competitiveness of its original IPs, prompting investments in fan-centric offline experiences and multi-faceted IP expansions. This reflects an industry-wide transition from relying solely on new game launches to creating sustainable revenue streams through live services and immersive brand experiences.