김성주 첫 해외출장지는 베트남…부산은행 글로벌 영업 현장서 챙긴다

BNK Busan Bank's new CEO Kim Sung-joo is pivoting the bank's strategy toward Asia, particularly Vietnam, positioning it as a financial hub for South Korean manufacturers and logistics companies expanding overseas. Rather than pursuing traditional retail banking, the bank is differentiating itself through specialized corporate and maritime finance tailored to domestic enterprises' regional expansion needs. This localized global approach reflects a broader trend among Korean banks to leverage regional expertise as a competitive advantage in Southeast Asian markets.