기술 이어 디자인도 격전지…렌털업계, IP전쟁 확산

The rental appliances industry is experiencing a fundamental shift from technology-based competition to design-centric IP disputes as products become integral interior design elements. This transformation reveals that aesthetic differentiation has become as strategically valuable as engineering innovation, with major companies now aggressively pursuing design patent litigation. This escalation signals a new competitive era where brand identity through design will be as critical as product performance.