“그 웹툰은 어떻게 슈퍼IP가 됐나”…콘진원, 결정요인 연구 착수

Webtoon has emerged as critical source IP for K-content expansion into games, animation, and dramas—exemplified by hits like Solo Leveling. This research systematically analyzes success factors behind 'Super IP' to structuralize Korean content's competitive advantage globally. Understanding both quantitative metrics and qualitative factors like narrative expandability and fandom sustainability is essential for accelerating industry growth and policy support improvements.