中 굴기에 판 바꾼 삼성·LG "TV는 가전 아닌 AI 플랫폼"

Samsung and LG are pivoting their TV strategies from hardware-centric competition to AI-driven platforms to counter the rapid growth of Chinese manufacturers like TCL. By integrating advanced AI services such as Perplexity and Gemini into their operating systems, the South Korean giants aim to redefine the TV as a personalized AI companion, shifting the industry's value proposition from screen quality to intelligent user experiences.