국내 방송시장 2년 연속 역성장…넷플릭스 영향력 확대

The Korean broadcasting market is facing a structural shift as traditional media revenues decline while Netflix solidifies its dominance through aggressive investment in local content. The rapid growth of OTT advertising tiers is fundamentally disrupting the television ad market, signaling an urgent need for regulatory frameworks that encompass both legacy broadcasting and global streaming platforms.