관광공사, 데이터랩 전면 개편…6개 테마·여정 흐름 중심 재설계

The comprehensive restructuring of the Korea Tourism Data Lab marks a transition toward journey-based big data analytics, allowing stakeholders to track traveler behavior from interest to post-trip reaction. By integrating predictive tools and K-Culture specific spending data, it empowers local governments and businesses to develop highly targeted, data-driven marketing strategies in the evolving tourism landscape.