계속할까, 그만둘까? 좌절한 창업자를 위한 실전 가이드

The article provides founders a framework to diagnose the source of their struggles: market, team, or idea. Rather than treating setbacks as universal rejection signals, founders can make data-driven decisions about whether to pivot or persevere by accurately identifying which element is underperforming. This methodology emphasizes the critical distinction between social capital-based funding and venture capital standards, and the irreplaceable value of domain expertise in navigating cold markets.