[게임사 AI 대전환]⑤ NPC 넘어 로봇으로…크래프톤의 빅픽처

Crafton's evolution from static NPCs to co-playable AI characters (CPC) and robotics demonstrates how mature AI technology is reshaping game development and extending into physical robotics through Ludo Robotics. The company's success in driving organization-wide AI adoption—from executives to non-developers—signals a critical shift where competitive advantage lies in adoption speed rather than mere technological capability. This transformation reflects a broader industry trend where generative AI will differentiate gaming companies by their ability to integrate AI across development, operations, and entirely new domains like robotics.