갤럭시A57·A37 출격…삼성, 플래그십·보급형 투트랙 공략

Samsung's launch of Galaxy A57 and A37 marks a strategic shift where AI capabilities are becoming critical even in budget segments, not just premium devices. With Apple now leading global smartphone market share (20% vs Samsung's 19%), Samsung is leveraging a dual-track strategy—premium Galaxy S for profitability and high-volume Galaxy A for market penetration—making portfolio diversification essential for defending market position. The price increase despite memory cost pressures suggests the industry is shifting toward premium features at lower price points, signaling that AI differentiation will be a key battleground across all segments.