갤럭시26울트라로 찍은 'BTS 월드투어 아리랑'…삼성, 하이브와 글로벌 협력

This partnership between Samsung and HYBE demonstrates how tech companies are increasingly integrating with entertainment properties to showcase device capabilities while enhancing fan experiences. By using Galaxy S26 Ultra to capture concert content and launching interactive fan engagement programs, Samsung positions mobile devices as essential tools for experiencing and sharing live entertainment. This strategy highlights the growing convergence of K-pop global influence and smartphone innovation in creating immersive brand experiences.