강대현 넥슨코리아 대표 “AI 시대 게임 경쟁력은 '맥락의 깊이'”...NDC 26서 화두 제시

The article highlights Nexon's perspective that in an AI era where implementation costs are rapidly decreasing, true competitive advantage in the gaming industry shifts from technical execution to 'Context Capital'—the accumulated relationship, trust, and shared experiences built with users over time. As AI tools commoditize coding and content creation, developers' deep understanding and judgment about their audience, along with the cultural trust built within gaming communities, become increasingly valuable and irreplaceable assets that cannot be purchased or prompted into existence.