가짜뉴스 서바이벌 통했다…웨이브 '베팅 온 팩트' 신규 유료가입 견인

Wavve's 'Betting on Facts' demonstrates how social experiment formats amplified by online communities can sustain subscriber growth throughout a show's run, reversing typical OTT engagement patterns where interest peaks at launch. By combining episodic reveals with community-integrated mechanics, the platform proved that content design driving social participation directly translates to monetization success, establishing a blueprint for OTT strategy.