Your Team Doesn't Have a Jira Problem. It Has a Context Problem.

The article argues that team slowdowns stem not from lack of effort or information, but from context being scattered across multiple tools like Jira, GitHub, Notion, and Slack. Every handoff forces costly reconstruction of decisions and reasoning, a problem amplified by AI-assisted development where stale or fragmented context leads to drifted output. Common workarounds—storing context in the main repo, a separate repo, or leaving it spread across tools—each introduce their own coordination overhead.