You're Probably Undercharging: A Practical Guide to SaaS Pricing for Indie Hackers

The author, having launched four products in two years, argues that most indie hackers systematically underprice their SaaS products due to fear of rejection, anchoring to their own budget, confusing price with value, and copying competitors' already-too-low prices. Undercharging not only leaves revenue on the table but actively damages the business by limiting growth capacity and breaking support economics. The core lesson is that pricing should be based on the value delivered to customers, not on what feels comfortable to the developer.